Brand Guidelines · 2024
ELV
Agency
The complete visual identity system for ELV Agency — how we look, feel, speak, and show up in the world.
Elevating Brands Beyond Gravity ✦
About
ELV Agency
In the vast darkness of space, stars are born from chaos. Similarly, ELV Agency was forged to transform brands from invisible matter into luminous forces.
We are a strategic growth partner specializing in building premium brands and scalable digital ecosystems — combining brand strategy, creative production, performance marketing, and automation.
Vision
Beyond the Noise
To elevate ambitious brands beyond the noise and turn them into category leaders.
Mission
Integrated Growth
Strategy → Creativity → Technology → Performance — all driving measurable results.
Core Values
The
Logo
Primary · Dark Background
Reversed · Light Background
Ghost · Glass Surface
Clear Space Rule
Logo Don'ts
Add drop shadow or outer glow
Stretch or distort the proportions
Place on a busy or colorful background
Rotate or flip the logo
Use low-resolution or pixelated versions
Change or alter the gradient on the letters
Color
Palette
Space Black
#060608
Primary Background
ELV Pink Light
#EDD0E6
Highlights & Cards
ELV Pink
#D4A0C8
Brand Accent
ELV Purple
#9B72BE
Depth & Gradients
Pure White
#FFFFFF
Body Text
Silver
#A8A8B8
Logo Letters
Dark Gray
#2A2A35
Card Backgrounds
Glass Pink
rgba(180,110,165,.18)
Hover States
Border
rgba(255,255,255,.09)
Card Borders
Brand Gradients
Primary Gradient
pink-light → pink → purple
Glass Gradient
Card background overlay
Space Nebula
Background atmosphere
Top Glow
Card top-line effect
Divider Gradient
Section separator
Radial Bloom
Nebula / glow overlay
Typog-
raphy
Playfair Display
Display / Headlines
Serif — Elegant & Bold
Beyond
Aa Bb Cc — 0123456789
Space Grotesk
Body / UI Text
Sans-Serif — Modern & Clean
We Build What Moves People.
Strategic growth partner specializing in premium brands and scalable digital ecosystems.
LABELS & TAGS — ALL CAPS
Type Scale
Icons &
Symbols
Icon Usage Rules
Card Arrow ↗
Always top corner of glass cards. Indicates interactive or link elements.
Star Mark ✦
Used in taglines, section breaks, and as the brand's signature accent symbol.
Size & Weight
Icons should always be proportional to surrounding text. Never oversized.
Space
Atmosphere
Primary Dark
Default background with purple-pink radial glows
Top Bloom
Pink glow from top + deep purple from bottom
Side Nebula
Left + right corner glows for variety
Deep Purple Overlay
Used for hero slides and cover pages — darkest variant
Glass Surface
Frosted glass cards and overlay elements
Star Density Levels
Design
Components
Button System
Tags & Badges
Card Variants
Gray Glass
Default
Standard card for most content
Pink Glass
Accent
Highlighted content
Dark Glass
Deep
Secondary info, specs
Timeline Pills
Brand Rebuild + Strategy
Content Launch + Growth
Automation + Scale
Tone &
Personality
Bold & Visionary
We speak with confidence. Every word carries weight and intention. We don't hedge or over-explain.
Human & Friendly
We talk like a smart friend, not a corporation. Direct, warm, and real — never stiff or robotic.
Sharp & Direct
Short sentences. Strong verbs. We get to the point fast because our clients' time is valuable.
✓ We Say
- Use active, powerful verbs — "build", "launch", "elevate"
- Speak directly to the client's goals and ambitions
- Mix English & Arabic naturally with local clients
- Lead with the benefit, not the feature
- Use the Oxford comma and clean punctuation
✕ We Don't Say
- Corporate jargon: "synergize", "leverage core competencies"
- Passive voice: "Results will be delivered by our team"
- Vague promises without substance or specifics
- Excessive exclamation points!!!!
- Belittle or undermine competitors
Creative
Visuals
3D Abstract Objects
Sculptural forms, liquid metals, and glossy abstract 3D renders that feel futuristic and elevated.
Light & Energy
Glowing trails, particle effects, and energy waves. Conveys momentum and transformation.
Geometric Precision
Clean geometric shapes with gradient fills. Conveys structure, intelligence, and craftsmanship.
✓ Use
- ✓Dark dramatic backgrounds with depth
- ✓Iridescent, reflective, or metallic surfaces
- ✓Purple, pink, teal color temperature
- ✓Dynamic motion blur and light trails
✕ Avoid
- ✕Flat stock photography with white backgrounds
- ✕Generic "business" imagery (handshakes, suits)
- ✕Oversaturated or neon-heavy visuals
- ✕Low resolution or pixelated assets
Your Brand Starts Here
ELV
Agency
Elevating Brands Beyond Gravity ✦
© 2024 ELV Agency · All Rights Reserved · Brand Guidelines v1.0
Social
Media
Facebook
ELV Agency
Cover: 820×312 · Profile: 170×170
Post: 1200×630 · Story: 1080×1920
Instagram
@elv_agency
Profile: 320×320 · Post: 1080×1080
Story: 1080×1920 · Reel: 1080×1920
TikTok
@elvagency
Video: 1080×1920 · Profile: 200×200
Thumbnail: 1080×1920
Content Size Specifications